i'm a free surfer who's wildly passionate about health & wellness, travel, entrepreneurship, writing, human design & self-development


i'm 28 years old, living and surfing in Indonesia... but how did I get here?

i'm originally from Chicago and have always been an athlete. i was a competitive springboard diver from age 12 to 22. i was the kid who did (most) everything right. excelled in academics, and athletics, and seemed to have my head screwed on straight. i studied business at a prestigious university, and upon graduating and retiring from diving, landed a job as a business strategy consultant at one of the top global consulting firms. i made good money, and traveled constantly, but was a slave to the job. i worked anywhere from 50-80 hour work weeks, under constant stress and pressure. my health was deteriorating, and i constantly felt like i was trying to catch up. i lost my sense of identity and connection and didn't feel any passion in the work i was doing.


so i decided to make a change.

i started by going inward. this is the same time that i discovered Human Design, the framework that from then on would change the trajectory of my life. i remember learning about my own energy in this way was incredibly confronting, because it was so clear that i was living SO out of alignment with my energy - no wonder i felt miserable. at that time, i didn't feel ready to give up my job or my lifestyle, as i didn't know where i wanted to go or what i wanted to do. so instead, i tried to address my issues from the inside out. i started meditating and eating plant-based to counteract the stressful lifestyle. i slowed down and stopped trying to keep up with what everyone around me was doing. i realized that success wasn't defined by how many hours i was putting in, my rank, or the amount of money i was receiving every month. i realized that unless i was doing work that i actually gave a sh*t about, i wasn't going to be happy. and i have human design to thank for waking me up to much of this.

then i bought a one-way flight to indonesia to learn to surf, with no intention of returning.


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by Amanda Prifti, starring Erin Purdy

a short, poetic film about navigating the 2020 pandemic as an expat in Sri Lanka

directed, filmed & edited by Amanda Prifti
script by Amanda Prifti & Erin Purdy
narration by Erin Purdy
original sound by Zlatan Pasalic



when i quit my job, i promised myself that i had to find passion in whatever i did next. as an athlete, health has always been a massive priority of mine, and i'm always looking for ways to nourish and fuel my body. i was introduced to, objectively, the most profound health product i had ever heard about, back in 2019 - ionized water. little did i know that this water would be the avenue that would kickstart my entrepreneurial ventures and inevitably change my life

i started my online business as a Kangen Water distributor, sharing a product that i truly believe and know, has the potential to transform everyone's health and wellness. this is also how i began my coaching business, mentoring other like-minded humans, eager to work online, find time and location freedom, and do more of the things they love, and less of the things they don't. this business was the PERFECT way to start doing more of what i love, putting my gifts and experiences to use and do so in a space where i felt constantly surrounded by an uplifting and supportive community

i've now greatly expanded my offerings - here to help ANYONE who's looking to change their lives. and it all starts with energy. human design is the foundation of ALL that i do. i can't help you unless i know your energy, and what makes you unique. there is no one-size-fits-all approach for anything in life - whether it's business, personal development, or healing. so i'm here to support you as you dive deeper into yourself, recognize your innate gifts and value, and actually make your dreams a REALITY.