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an island-dweller who quit her traditional life as a fast-paced corporate consultant to find meaning and purpose, and pursue a dream rich in color


i'm 28 years old, living and surfing in Indonesia... but how did I get here?

I'm originally from Chicago and have always been an athlete. I was a competitive springboard diver from age 12 to 22. I was the kid who did (almost) everything right. excelled in academics, and athletics, and seemed to have my head screwed on straight. I studied business at a prestigious university, and upon graduating and retiring from diving, landed a job as a business strategy consultant at one of the top global consulting firms. I made good money, and traveled constantly, but was a slave to the job. I worked anywhere from 50-80 hour-work weeks, under constant stress and pressure. My health was deteriorating, and I constantly felt like I was trying to catch up. I lost my sense of identity and connection and didn't feel any passion for the work I was doing.


So, I decided to make a change.

I started by going inward. This is the same time that I discovered Human Design, the framework that from then on would change the trajectory of my life. I remember learning about my own energy in this way was incredibly confronting, because it was so clear that I was living SO out of alignment with my energy - no wonder I felt miserable. At that time, I didn't feel ready to give up my job or my lifestyle, as I didn't know where I wanted to go or what I wanted to do. So instead, I tried to address my issues from the inside out. I started meditating and eating plant-based to counteract the stressful lifestyle. I slowed down and stopped trying to keep up with what everyone around me was doing. I realized that success wasn't defined by how many hours I was putting in, my rank, or the amount of money I was receiving every month. I realized that unless I was doing work that I actually gave a sh*t about, I wasn't going to be happy. And I have Human Design to thank for waking me up to much of this.

Then I bought a one-way flight to Indonesia to learn to surf, with no intention of returning (permanently).


WhatsApp Image 2021-12-01 at 01.09.09.jpeg

by Amanda Prifti, starring Erin Purdy

a short, poetic film about navigating the 2020 pandemic as an expat in Sri Lanka

directed, filmed & edited by Amanda Prifti
script by Amanda Prifti & Erin Purdy
narration by Erin Purdy
original sound by Zlatan Pasalic



When I quit my job, I promised myself that I had to find passion in whatever I did next. This promise led me to turn down offers that didn't feel aligned and forced me to confront a lot of anxiety and restlessness along the way. It would have been easy to give in and pick up a side-gig teaching English online or copywriting, but I knew that the promises we make to ourselves are often the most important and powerful. 

So I waited. And I sat with the discomfort - focusing instead on my self-discovery. Analyzing the emotions that came up instead of suppressing them (for the first time in my life). The deeper I went into my own process, the more I learned, and the more I started to see the world around me. I had been studying and learning to live my human design for a few years at this point, but now I started to look beyond just me - and towards those around me. I saw how many people around me were still struggling with themselves - their minds, bodies, and spirits - even while living in a tropical paradise. 

At this point, I took an opportunity to start my own network marketing business. I knew that my future was in entrepreneurship, and working for myself, and in my process of waiting - I received the perfect opportunity. Not only would I be able to start my own business, centered around health & wellness, but I would also be able to coach others to do the same - combining my corporate business strategy background with my passion for helping others. 

This is how I began my coaching business, mentoring other like-minded humans, eager to do more of the things they love and less of the things they don't. This business was the perfect way to start doing more of what I love, putting my gifts and experiences to use and doing so in a space where I felt constantly surrounded by an uplifting and supportive community.

From there, everything expanded beautifully and organically, as I began to master the science of Human Design. I'm here to help ANYONE who's looking to build a connection with themselves, do the inner work, change their lives, and build a life that is theirs and theirs alone.

And it all starts with energy. Human Design is the foundation of ALL that I do. I can't help you unless I know your energy, and what makes you unique. there is no one-size-fits-all approach for anything in life - whether it's business, personal development, or healing. So, I'm here to support you as you dive deeper into yourself, recognize your innate gifts and value, and make your dreams a REALITY.


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