you already know something needs to change.
it's time to trust yourself and start acting on it.
the GREENHOUSE
APPLY NOW
you don't need to become someone else.
you need the space, support, and conditions to stop second-guessing yourself, break the patterns that keep pulling you backwards, and start creating a life that actually feels like your own.
you can feeeeeel it.
the next chapter ~ the dream job, the move, the long-awaited relationship shift, the creative project.
you’re so close to the version of yourself you've been catching glimpses of for years. the one who stops second-guessing, and finally starts acting.
and that's exactly what makes this so frustrating.
because you’ve done the work. you’ve read the books, listened to podcasts, gone to the classes, learned the frameworks, had the breakthroughs. maybe you even know exactly what needs to change.
but when it’s time to actually choose differently? to move differently?
you hesitate…
you overthink. you wait for certainty. you ask 3 more people. you look for one more sign. you convince yourself you’re “being practical” when really, you’re scared to trust what you already know.
this is the gap the greenhouse was built for:Â
the space between awareness and action.
between the life you can feel is possible and the patterns that keep pulling you back into what’s familiar.
imagine what becomes possible when you no longer need to fight yourself.
when decisions stop feeling like an endless tug-of-war between what you know is right and what feels safe. when you trust yourself enough to move before every variable is accounted for.
when the energy you've spent overthinking, second-guessing, and waiting becomes available for actually living.
→ the business gets launched. the flights are booked. the relationship begins, deepens, or transforms. the creative project finally leaves your notebook and enters the world.
you've learned how to trust yourself.
and with that trust comes something you've been craving for a long time:
momentum.
not the kind that comes from forcing, hustling, or trying to become someone you're not.
but, the real kind.
the kind that comes from knowing who you are, what matters to you, and having the courage to move in that direction.
this is what happens when the gap begins to close.
when the person you know yourself to be starts showing up in your actual life.
most people never close that gap.
it’s not that they aren't capable, or aren't trying. but that they're attempting to create change from a version of themselves that was shaped by conditioning, expectation, and survival.
before you can create meaningful change, you need to understand who you truly are beneath all of that, and how you’re designed to move through the world.
then you need to remove what's standing in the way.
and then you need to start living it.
introducing...
the GREENHOUSE
a 12-week private coaching incubator designed to support you from roots to bloom—creating the conditions for meaningful growth, lasting change, and a life that feels like your own.Â
the greenhouse is built on a simple idea:
what happens when a plant is overwatered? given too much sunlight? surrounded by the wrong species, in the wrong environment?
it doesn't matter how much potential it has.
it won't thrive.
humans are much the same. we can spend years trying to grow while remaining in the very conditions that keep us stuck:
sometimes it looks like staying in a career that's no longer a fit.
a relationship you've outgrown.
a life built around expectations instead of what you actually want.
or years of conditioning that taught you to trust everyone except yourself.
we tend to assume that growth comes from adding more.
more information.
more practices.
more healing.
more strategies.
more things to do.
when often the real question isn't "what's missing?"
it's whether the conditions are actually supporting the growth we're trying so hard to create.
that's what the greenhouse is about: creating an environment where transformation has the opportunity to take root.
where the right insights, support, accountability, challenge, and community can come together in a way that allows meaningful change to occur.
to help close the gap between the person you know yourself to be and the life you're ready to create.
because becoming who you're capable of being isn't about becoming someone else,
it's about removing everything that keeps getting in the way of who you already are.
the greenhouse helps you move from “i know something has to change” to actually becoming the change ~Â
in the way you define yourself, your work, relationships, and daily life.
growth requires more than awareness ~
it requires the right conditions, right support, and your willingness to do the work you haven’t been able to do yet.
what's included in the greenhouse
» 6 x private 1:1 coaching sessions personalized to your design
understand the patterns shaping your decisions, relationships, energy, and direction, then translate that awareness into real choices instead of more mental processing.
» 3 x group coaching calls
see your patterns more clearly through others, receive live coaching, and stop believing you’re the only one navigating this in-between season.
3 x 9D breathwork journeys
so the work doesn’t stay intellectual. These sessions help you access the stored emotion, protection patterns, and nervous system responses that keep pulling you back into old ways of being
» private community access between sessions
access to me, in your back pocket, throughout the program. receive ongoing support, accountability, feedback, and connection throughout the container. ask questions, share wins, navigate challenges, and stay supported between sessions.
» curated practices, tools, and resources
build a personalized toolkit to help you regulate, reconnect, and trust yourself long after the container ends.
» completely tailored to you
no curriculum, no cookie-cutter roadmap, and no one-size-fits-all approach. every session, practice, and conversation is shaped around your unique design, challenges, goals, and season of life.
charly heltzer
human design gave me something tangible to trust, but the real shift was learning to trust myself.
“working with erin was unique, magical and eye-opening. erin helped me to get to know myself better, listen to myself, and most importantly to trust myself and my feelings.
with human design, i have something tangible that helps me to understand why i am as i am, to trust in me and what I want, not what society wants or what i should do. it made me so much more confident in many areas and decisions. the beauty of finally listening to myself, making MYSELF happy first, rather than others. becoming more selfish but with that also more true and honest.Â
it’s amazing and exciting to see and feel the satisfaction of my progress. that’s the biggest eye-opener that i could have asked for. wow! i love our sessions when we are connecting dots and finding relations from different events to each other. this keeps being mind-blowing for me.
i’m so grateful that i started working with erin, she's such a special and inspirational soul! 🤍”
samantha horwitz
working with you has been one of the most eye-opening experiences of my life.Â
where do i begin- i started working with you a year ago (can you believe it?) and i didn't even realize how much i was suffering and not living the way that was most natural/ best for me. working with you has been one of the most eye-opening experiences of my life. with your patience and belief in me that i could get through anything, i was able to break through some of the most dark and traumatic times in my life.
the accountability and messaging were among the many things i loved about the program and am so grateful for. I feel lighter these days and i know it is the culmination of the work we have done together, the decisions I have made based on that work, and the energy i am carrying with me. thank you so much for being light when i felt there was none and having compassion for me as i now do not even recognize the woman i was when we first started working together. i am forever grateful to you and I am excited to continue our work together <3Â
thank you so much.
for years, i was the person who did everything right.
i was a competitive athlete, earned the business degree, landed the consulting job, and built the life i thought i was supposed to want.
from the outside, it looked successful. inside, i felt increasingly lost, disconnected, and my body showed it. Â
the burnout wasn't just exhaustion. it was the realization that i had spent years building a life based on expectations, achievement, and external validation, without ever stopping to ask whether it was actually right for me.
human design found me at that exact moment.
and for the first time, i was given a framework that helped me understand not just who i was, but why i had spent so much of my life overriding myself.
what followed was years of experimentation: learning to trust my intuition, understanding my nervous system, changing my environment, unlearning old patterns.
and slowly building a life that felt as good on the inside as it looked from the outside.
along the way, i started noticing the same pattern in the people around me.
intelligent. capable. self-aware people who knew something needed to change, but couldn't seem to bridge the gap between knowing and doing.
that question ultimately became my life's work.
meet your guide | erin purdy
erin is a human design specialist, coach, retreat facilitator, and former business strategy consultant who helps people break free from limiting patterns, strengthen self-trust, and create meaningful change in their lives.
for more than seven years, she has studied human design, decision-making, nervous system regulation, subconscious patterning, and the mechanics of lasting transformation—bringing together practical tools that help people move beyond insight and into action.
through private coaching, human design readings, workshops, breathwork, international retreats, and online communities, she has supported hundreds of people around the world through major life transitions, career changes, entrepreneurship, relocation, burnout, relationship shifts, and personal transformation.
erin believes that meaningful change happens when people stop trying to force themselves into someone else's blueprint and start understanding how they are uniquely designed to move through the world.
she created the greenhouse after noticing a common pattern among her clients:
most people aren't lacking awareness.
they know something needs to change.
they can feel the next chapter calling them.
but despite all the books, podcasts, courses, and personal development work they've accumulated, they still find themselves stuck between knowing and doing.
because meaningful change requires more than information.
it requires the capacity to hold uncertainty, discomfort, visibility, risk, and growth.
the greenhouse was designed to help people create the conditions for meaningful change… and then actually follow through on it.
I'M READY FOR CHANGEFAQ's
i'm interested, but i don't know exactly what i want yet. is the greenhouse still for me?
i've already done therapy, coaching, personal development, or human design before. how is this different?
i’m nervous about the investment. how do i know if this is worth it?
do i need to know anything about human design before joining?
what if i don't feel ready for the changes i know i need to make?
what if i miss a group coaching call or breathwork session?
will i have access to you between sessions?
can i join if i'm going through a major life transition?
what happens after the program?
my vision:
a world with fewer people asking "what should i do?"
and more people trusting themselves enough to find out.
stacy west
"Over the course of our work together, two different friends commented that I seemed stronger and more like myself than I had in years. I think that's true. The work helped me understand myself on a much deeper level, and the more I've learned, the more things have started to make sense. The breathwork has been especially powerful—I would describe it as a complete nervous system reset."
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monique sellis
PLACEHOLDER - WAITING FOR TESTIMONIAL
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TO LOVE YOURSELF IS TO LIVE AS YOURSELF
you already have everything you need to become who you're capable of being.
you could keep gathering information. you could keep waiting for the perfect timing.
ORÂ you can start building the life you already know you want.
because waiting for certainty is still a decision. and every day you delay is another day spent living a life you've already outgrown.
the greenhouse was built for the moment you decide to do something about it.
APPLY FOR THE GREENHOUSE*once you click this button, you’ll be taken directly to the application. you’ll be asked a few questions to see if you’re a good fit and will be given the price of the greenhouse. if accepted, i'll reach out to you within 48 hours and discuss next steps for enrollment.